Combining together marketing research, user research and the product design and technology experience of internet and mobile internet to master demand priority, design orientation and technology strategy while combing enterprise elements (brand, product and person) and internet elements (function, experience, platform, data and network traffic).
Ensuring useful, user-friendly and delightful User Experience involving the concept design, interaction design and visual design of mobile internet products through employing a series of complete and rigorous User Experience design and evaluation methodologies.
Applying Design & Technology to the full and meanwhile providing customers with first-rate and complete User Experience. Key points include:
Providing data analytic strategy consulting, technical support and analysis services.
Backed by a large number of employees and marketing personnel, Amway (China) earned 27.1 billion Yuan of sales revenue in China in 2012, and it expects to have its business needs satisfied via the mobile internet. Meanwhile, we helped Amway get to have a deep understanding of user needs, explore and select platform technology, formulating design strategy, and design and develop mobile applications as well as assist it in the analysis of user behavior data, and ultimately achieved fairly good results.
User Experience has become a crucial factor in the context of mobile internet when it comes to such traditional enterprise needs as performance inquiry, sales management, customer relationship management, etc. Such User Experience must be easy to learn, easy to use and work efficiently apart from being able to reflect very good aesthetic effect and conforming to brand features. By giving full play to the Design & Technology, we’ve found the very suitable solutions to these needs. # iPhone, iPad & Android #
It is one of the important ways in application of mobile Internet for a company to display its products on tablet PC and mobile phone. We attach much importance to the presentation forms and interactive modes of brand, information architecture and rich media so as to develop such applications that are fluent, stable and excellent in experiencing and suitable for iPad, iPhone and Android. # iPad
An enterprise's propaganda and training videos can be spread out via mobile device, which largely facilitates the audience’s watching. We’ve designed a more flattened information architecture which makes it much easier to use by the users. Meanwhile, it also supports on-line play and downloading, and is able to help enterprises modify the content and improve the products at any time through data analysis. # iPhone iPad Android #
For a large-scale meeting, it often requires such support as participants’ inquiring the meeting agenda, viewing message notification, checking the surrounding information and filling out questionnaires at any time. And according to the characteristics of a meeting, we’ve designed an interface which possesses very good visual effects and is focused on the application’s features of being easy to learn and easy to use, and working efficiently to provide mobile Internet support for large conferences.
WeChat public platform has increasingly become an important marketing channel of a company. We are dedicated to helping our customers to provide in the WeChat public account product information inquiry, inquiry through sending location of the shops nearby and other functions, and build a detailed background data analysis system so as to help customers utilize the WeChat public platform more effectively.
We adopt such methodologies as in-depth interview, focus group, usability testing, card sorting, behavioral data analysis, Persona, etc. to get to know users’ behavior patterns and pain points.
Interaction design is conducted on the basis of user research, design principles and the long experience in the field of mobile internet and in accordance with the features of different platforms and user groups, including information architecture, interaction workflow, etc.
Graphic design is carry out based on the research of users’ aesthetic preferences, including colors, shapes, materials and metaphors, etc., for the sake of ensuring it in compliance with the strategic positioning of products and the aesthetic characteristics of user groups instead of the subjective preferences of the designer himself.
To help an enterprise standardize the User Experience of a series of mobile applications that it owns so as to make it possess consistent interactive experience and graphic experience while reflecting the enterprise’s brand aspirations.
We make use of advanced usability labs and equipment to rapidly carry out usability testing in connection with professional processes and methodologies, and further help enterprises find out the key issues that affect product’s User Experience.
We undertook and accomplished for China Mobile the research projects with regard to smart phone users and involving hundreds of users aiming to help understand the users’ pain points when using the mainstream smart phones and find the key factors, which affects the smartphone User Experience.
We implemented a series of usability evaluation projects concerning mobile applications for a great many of large enterprises; and the methods adopted include usability testing, cognitive walkthrough, heuristic evaluation and so on.
We carried out for China Mobile the user research regarding graphical user interface style and trend for the purpose of making clear users’ aesthetic preferences for different colors, shapes, materials and metaphors through the interviews with and tests of hundreds of users.
We designed for China Telecom the User Experience of the new-version Smart City App, which utilizing the flattened information architecture designing to shorten the depth the users need to explore while taking into account the balance of business objectives and user objectives based on digging users’ pain points via user research.
We designed for China Telecom the User Experience of Yiliao (which literally means chatting easily like wearing wings), especially the design of Widget of Android phones, which betters the interaction experience and visual experience.
We designed for China Mobile Phone Reading Base the User Experience of the Android App of China Mobile Reader with a view to helping make clear the information architecture and sort out business objectives and user objectives.
We designed for China Telecom Games Base the User Experience of the Android App of AIYOUXI (which means loving playing games), including a range of interface themes of different styles, etc.
We provided the design service of Mobile Phone Launch User Experience for mobile device manufacturers, including digging users’ needs, create product concept, interaction design and visual design.
We designed the interface of Hello Camera App for Camera360, which is accomplished with the interactive mode for turntable turning according to the characteristics of the application via ingeniously borrowing the metaphor of camera.